{"id":1885,"date":"2025-12-17T11:56:27","date_gmt":"2025-12-17T10:56:27","guid":{"rendered":"https:\/\/sornu.com\/blog\/"},"modified":"2026-02-03T12:00:25","modified_gmt":"2026-02-03T11:00:25","slug":"blog","status":"publish","type":"page","link":"https:\/\/sornu.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1885\" class=\"elementor elementor-1885 elementor-577\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b101f0 e-flex e-con-boxed e-con e-parent\" data-id=\"4b101f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e4b0cd split-text elementor-widget elementor-widget-heading\" data-id=\"5e4b0cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Blog<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5e0df elementor-widget elementor-widget-shortcode\" data-id=\"eb5e0df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><nav class=\"mini-bc\"><a href=\"https:\/\/sornu.com\/en\/\">Home<\/a> \/ Sornu<\/nav><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f214d1 e-flex e-con-boxed e-con e-parent\" data-id=\"5f214d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ece53 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-taxonomy-filter\" data-id=\"a4ece53\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;selected_element&quot;:&quot;5f7653a&quot;,&quot;taxonomy&quot;:&quot;category&quot;,&quot;multiple_selection&quot;:&quot;no&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"taxonomy-filter.default\">\n\t\t\t\t\t\t\t<search class=\"e-filter\" role=\"search\" data-base-url=\"https:\/\/sornu.com\/en\/\" data-page-num=\"1\">\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"corporate-design\" aria-pressed=\"false\">Corporate design<\/button>\n\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"sin-categoria\" aria-pressed=\"false\">Sin categor\u00eda<\/button>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<button class=\"e-filter-item\" data-filter=\"__all\" aria-pressed=\"true\">\n\t\t\t\tAll\t\t\t<\/button>\n\t\t\t\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00383b1 e-flex e-con-boxed e-con e-parent\" data-id=\"00383b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7653a elementor-grid-2 elementor-widget__width-inherit elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"5f7653a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:1879,&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;columns&quot;:2,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:40,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;pagination_load_type&quot;:&quot;page_reload&quot;}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-1879\">.elementor-1879 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--container-widget-flex-grow ) ) * 100% );--padding-top:30px;--padding-bottom:30px;--padding-left:15px;--padding-right:15px;}.elementor-1879 .elementor-element.elementor-element-822d683.e-con{--align-self:flex-start;--flex-grow:1;--flex-shrink:0;}.elementor-1879 .elementor-element.elementor-element-24c61d8{--justify-content:flex-start;}.elementor-1879 .elementor-element.elementor-element-24c61d8.e-con{--flex-grow:0;--flex-shrink:1;}.elementor-1879 .elementor-element.elementor-element-24bd35b .elementor-heading-title{font-size:var( --e-global-typography-secondary-font-size );line-height:var( --e-global-typography-secondary-line-height );}.elementor-1879 .elementor-element.elementor-element-fd984a9{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-1879 .elementor-element.elementor-element-176f0da{--justify-content:flex-end;}.elementor-1879 .elementor-element.elementor-element-76d609c .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-1879 .elementor-element.elementor-element-76d609c{margin:25px 0px calc(var(--kit-widget-spacing, 0px) + 0px) 0px;width:auto;max-width:auto;}}\/* Start custom CSS for image, class: .elementor-element-d58e6a5 *\/\/* Obliga al div contenedor de Elementor a ocupar todo el espacio *\/\r\n.elementor-1879 .elementor-element.elementor-element-d58e6a5 .elementor-widget-container {\r\n    height: 100%;\r\n    display: flex;\r\n}\r\n\r\n\/* Obliga a la imagen a estirarse y cubrir el \u00e1rea sin deformarse *\/\r\n.elementor-1879 .elementor-element.elementor-element-d58e6a5 img {\r\n    height: 300px !important;\r\n    width: 100% !important;\r\n    object-fit: cover;\r\n    display: block;\r\n}\/* End custom CSS *\/\n\/* Start custom CSS for button, class: .elementor-element-76d609c *\/.elementor-1879 .elementor-element.elementor-element-76d609c {\n    margin-top: auto !important;\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-3f20552 *\/.caja-link {\r\n    cursor: pointer;\r\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1879\" class=\"elementor elementor-1879 elementor-592 e-loop-item e-loop-item-2062 post-2062 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-3f20552 caja-link e-flex e-con-boxed e-con e-parent\" data-id=\"3f20552\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d58e6a5 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"d58e6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1688\" height=\"650\" src=\"https:\/\/sornu.com\/wp-content\/uploads\/2026\/01\/fotos.jpg\" class=\"attachment-full size-full wp-image-1920\" alt=\"\" srcset=\"https:\/\/sornu.com\/wp-content\/uploads\/2026\/01\/fotos.jpg 1688w, https:\/\/sornu.com\/wp-content\/uploads\/2026\/01\/fotos-300x116.jpg 300w, https:\/\/sornu.com\/wp-content\/uploads\/2026\/01\/fotos-1024x394.jpg 1024w, https:\/\/sornu.com\/wp-content\/uploads\/2026\/01\/fotos-768x296.jpg 768w, https:\/\/sornu.com\/wp-content\/uploads\/2026\/01\/fotos-1536x591.jpg 1536w\" sizes=\"(max-width: 1688px) 100vw, 1688px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-822d683 e-con-full e-flex e-con e-child\" data-id=\"822d683\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-24c61d8 e-con-full e-flex e-con e-child\" data-id=\"24c61d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24bd35b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"24bd35b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Prueba<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd984a9 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"fd984a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tEsto es un extracto de la noticia\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-176f0da e-con-full e-flex e-con e-child\" data-id=\"176f0da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d609c elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"76d609c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sornu.com\/en\/blog\/prueba\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1879\" class=\"elementor elementor-1879 elementor-592 e-loop-item e-loop-item-2083 post-2083 post type-post status-publish format-standard has-post-thumbnail hentry category-corporate-design\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-3f20552 caja-link e-flex e-con-boxed e-con e-parent\" data-id=\"3f20552\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d58e6a5 elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"d58e6a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1261\" height=\"650\" src=\"https:\/\/sornu.com\/wp-content\/uploads\/2025\/09\/lorem.webp\" class=\"attachment-full size-full wp-image-2082\" alt=\"\" srcset=\"https:\/\/sornu.com\/wp-content\/uploads\/2025\/09\/lorem.webp 1261w, https:\/\/sornu.com\/wp-content\/uploads\/2025\/09\/lorem-300x155.webp 300w, https:\/\/sornu.com\/wp-content\/uploads\/2025\/09\/lorem-1024x528.webp 1024w, https:\/\/sornu.com\/wp-content\/uploads\/2025\/09\/lorem-768x396.webp 768w, https:\/\/sornu.com\/wp-content\/uploads\/2025\/09\/elementor\/thumbs\/lorem-rb99v074tc9dpl9c8lhi8j4l646z1bzdq91rvstk9k.webp 925w\" sizes=\"(max-width: 1261px) 100vw, 1261px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-822d683 e-con-full e-flex e-con e-child\" data-id=\"822d683\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-24c61d8 e-con-full e-flex e-con e-child\" data-id=\"24c61d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24bd35b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"24bd35b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Without strategy, there is no brand<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd984a9 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"fd984a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tFor years, branding has been confused with making something look nice. A clean logo. An orderly feed. A friendly tone. But when the market becomes savage (and it is), that no longer works, it stops being effective. We are living through a critical moment. Artificial\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-176f0da e-con-full e-flex e-con e-child\" data-id=\"176f0da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d609c elementor-widget-mobile__width-auto elementor-widget elementor-widget-button\" data-id=\"76d609c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sornu.com\/en\/blog\/without-strategy-there-is-no-brand\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Blog Dise\u00f1o corporativo All<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1885","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sornu.com\/en\/wp-json\/wp\/v2\/pages\/1885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sornu.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sornu.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sornu.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sornu.com\/en\/wp-json\/wp\/v2\/comments?post=1885"}],"version-history":[{"count":2,"href":"https:\/\/sornu.com\/en\/wp-json\/wp\/v2\/pages\/1885\/revisions"}],"predecessor-version":[{"id":2019,"href":"https:\/\/sornu.com\/en\/wp-json\/wp\/v2\/pages\/1885\/revisions\/2019"}],"wp:attachment":[{"href":"https:\/\/sornu.com\/en\/wp-json\/wp\/v2\/media?parent=1885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}