Redesigning an optician’s is not about changing a sign or choosing pretty frames for the window display.
It’s about rethinking how the business is seen (literally and metaphorically) inside and out. All project decisions are based on a market study. To carve out a
new niche in the local sector. To redefine the target audience, which, after investigation,
tends towards the feminine.
Romana Opticians was born from the redesign of the old Romana Optica, with a clear idea:
to transform an old and traditional space into a close, modern, younger brand that is
focused on the team of professionals that make it up.
It is not a merely technical question, it is about transmitting quality of life, aspiration, comfort
and health. The entire corporate identity, its visual system, the brand, together with the team, the interior design; brand experience, signage, illustration and various applications were developed. The result, a renewed, updated Romana Opticians, prepared for the new technological advances. Building a brand in the health sector requires responsibility, strategy and sensitivity.
