Creating a cohesive, authentic brand with a humanistic approach is more than just designing a
pretty logo for Instagram. It’s about building an ecosystem where personal and
professional well-being align to foster growth.
Improve to Grow was born with a clear objective: to put people at the heart of the business.
Yes, that includes Workshops, Coaching, Training, Consulting, and Therapy. All in one
package.
Corporate Identity and Branding, its visual system, voice and tone, illustration, photography in
collaboration with RojoLover, musical production, web design in collaboration with Claudia Marcano.
The result is a complete ecosystem, where each visual, sound, or textual piece connects and
reinforces the brand experience, creating a coherent and aspirational climate. It’s difficult to sell success without being pretentious, isn’t it?
Building a corporate identity and a brand is not just about aesthetics. It’s strategy, coherence, and humanity. Improve to Grow is an example of how every detail counts to transmit
authenticity and purpose.
